EPISODE · Feb 27, 2026 · 27 MIN
"The Incentive Blindspot" - with Jesse Tevelow, CEO of Launch Team
from CEO Blindspots® Podcast · host Birgit Kamps
What if your biggest leadership blindspot isn’t strategy — but incentives?Jesse Tevelow shares why “incentive determines behavior.” From game theory and startup growth to Bitcoin’s protocol design, he explains how incentive alignment shapes culture, performance, and long-term value.For leaders navigating AI, Bitcoin, and accelerating change, this conversation offers a powerful lens on what will separate those who adapt from those who fall behind.What behaviors are your incentives actually rewarding — by design or by default?CEO Blindspots® Podcast Guest: Jesse TevelowJesse Tevelow, is a serial entrepreneur, three-time #1 bestselling author, and the CEO of LaunchTeam. He has worked with more than 50 clients who have collectively raised over $500 million in venture capital, including an Olympic Gold Medalist, the Managing Director of a multibillion-dollar VC fund, and founders of 7-, 8-, and 9-figure Web3 companies.At just 23, Jesse co-founded a gaming company born out of the inaugural class of Techstars. The company went on to generate over $100 million by leveraging digital currencies — giving him early, hands-on expertise in gamification, incentive design, and emerging technologies long before they became mainstream. That foundation continues to inform his work at the intersection of product design, behavioral psychology, and digital innovation.As the founder of Launch Team, Jesse specializes in high-stakes product launches, fundraising strategy, brand positioning, and emerging tech advisory. His ability to combine storytelling, game theory, and incentive alignment enables him to craft compelling narratives, develop winning products, and help founders crystallize powerful brands.Jesse’s books, writing, and media appearances have reached more than one million people worldwide. He has spoken on international stages in Tokyo, Seattle, Los Angeles, India, and beyond — sharing insights on leadership, Bitcoin, AI, fundraising, and the future of value creation.* His latest book, Life After Bitcoin, is currently in its pre-launch phase, and you may get a complimentary copy while it remains available in this early release window; https://mylaunchteam.com/life-after-bitcoin/ For more information; Jesse Tevelow; https://jtev.me/LaunchTeam; https://mylaunchteam.com/Life After Bitcoin; https://mylaunchteam.com/lab-network/Book (free during pre-launch); https://mylaunchteam.com/life-after-bitcoin/Transcript of this episode of the CEO Blindspots® Podcast with Jesse Tevelow;https://docs.google.com/document/d/1yuACRCMTOD34rSuHS2FWxWa-zdT8os2bdClmMKE0LJM/edit?usp=sharing* Get a free copy of Jesse's latest book "Life After Bitcoin" during the pre-launch phase; https://mylaunchteam.com/life-after-bitcoin/===========CEO Blindspots® Podcast Host: Birgit KampsBirgit’s professional experience includes starting and selling an “Inc. 500 Fastest Growing Private Company” and a “Best Company to Work for in Texas”, and serving as a Board Member of various companies. She is also a mentor at the University of Houston’s Wolff Center for Entrepreneurship.Birgit is able to help investors and executives quickly discover blindspots holding their organization back, and accelerate leadership effectiveness. They often refer to her as "the Human X-Ray".In addition, Birgit is the host of the CEO Blindspots® Podcast which was recognized for having the “biggest listener growth” in the USA by 733%, and most recently for having the “top 1.5% global ranking” in its category; https://ceoblindspots.com/podcast/To ask questions about this or one of the 285+ other CEO Blindspots® Podcast episodes, reach out to Birgit; [email protected]
What this episode covers
What if your biggest leadership blindspot isn’t strategy — but incentives?Jesse Tevelow shares why “incentive determines behavior.” From game theory and startup growth to Bitcoin’s protocol design, he explains how incentive alignment shapes culture, performance, and long-term value.For leaders navigating AI, Bitcoin, and accelerating change, this conversation offers a powerful lens on what will separate those who adapt from those who fall behind.What behaviors are your incentives actually rewarding — by design or by default?CEO Blindspots® Podcast Guest: Jesse TevelowJesse Tevelow, is a serial entrepreneur, three-time #1 bestselling author, and the CEO of LaunchTeam. He has worked with more than 50 clients who have collectively raised over $500 million in venture capital, including an Olympic Gold Medalist, the Managing Director of a multibillion-dollar VC fund, and founders of 7-, 8-, and 9-figure Web3 companies.At just 23, Jesse co-founded a gaming company born out of the inaugural class of Techstars. The company went on to generate over $100 million by leveraging digital currencies — giving him early, hands-on expertise in gamification, incentive design, and emerging technologies long before they became mainstream. That foundation continues to inform his work at the intersection of product design, behavioral psychology, and digital innovation.As the founder of Launch Team, Jesse specializes in high-stakes product launches, fundraising strategy, brand positioning, and emerging tech advisory. His ability to combine storytelling, game theory, and incentive alignment enables him to craft compelling narratives, develop winning products, and help founders crystallize powerful brands.Jesse’s books, writing, and media appearances have reached more than one million people worldwide. He has spoken on international stages in Tokyo, Seattle, Los Angeles, India, and beyond — sharing insights on leadership, Bitcoin, AI, fundraising, and the future of value creation.* His latest book, Life After Bitcoin, is currently in its pre-launch phase, and you may get a complimentary copy while it remains available in this early release window; https://mylaunchteam.com/life-after-bitcoin/ For more information; Jesse Tevelow; https://jtev.me/LaunchTeam; https://mylaunchteam.com/Life After Bitcoin; https://mylaunchteam.com/lab-network/Book (free during pre-launch); https://mylaunchteam.com/life-after-bitcoin/Transcript of this episode of the CEO Blindspots® Podcast with Jesse Tevelow;https://docs.google.com/document/d/1yuACRCMTOD34rSuHS2FWxWa-zdT8os2bdClmMKE0LJM/edit?usp=sharing* Get a free copy of Jesse's latest book "Life After Bitcoin" during the pre-launch phase; https://mylaunchteam.com/life-after-bitcoin/===========CEO Blindspots® Podcast Host: Birgit KampsBirgit’s professional experience includes starting and selling an “Inc. 500 Fastest Growing Private Company” and a “Best Company to Work for in Texas”, and serving as a Board Member of various companies. She is also a mentor at the University of Houston’s Wolff Center for Entrepreneurship.Birgit is able to help investors and executives quickly discover blindspots holding their organization back, and accelerate leadership effectiveness. They often refer to her as "the Human X-Ray".In addition, Birgit is the host of the CEO Blindspots® Podcast which was recognized for having the “biggest listener growth” in the USA by 733%, and most recently for having the “top 1.5% global ranking” in its category; https://ceoblindspots.com/podcast/To ask questions about this or one of the 285+ other CEO Blindspots® Podcast episodes, reach out to Birgit; [email protected]
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"The Incentive Blindspot" - with Jesse Tevelow, CEO of Launch Team
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