EPISODE · Nov 22, 2020 · 16 MIN
The Incredible India campaign
from Behind the Brands: The Marketing Podcast · host Mariam Noronha
The incredible India campaign is a simple, impact full effort at building brand India. Launched to boost tourism in India, it has evolved over time. From positioning India as a destination for yoga and spirituality to colourful travel experiences, safety for tourists, it has depicted India in all her richness and grandeur.
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The Incredible India campaign
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