The INCREDIBLE success of THE GUT STUFF | EP:20 Brand New Taste

Alana and Lisa MacFarlane are the dynamic twins behind ‘The Gut Stuff’, the award-winning brand bringing gut health into the mainstream and educating us about the importance of our body’s 'second brain'.Emerging from their Scottish roots, with (self admittedly) less-than-ideal dietary habits, the sisters have gone on to become champions for the power of gut health, redefining what it means to eat well. Their journey began with a landmark twin study in the UK, supervised by none other than  Professor Tim Spector, which was instrumental in uncovering the gut's critical role and its unique intricacies in each and every individual. This episode unpacks their path from unexpected findings about microbiomes to creating a brand that captures the attention of both consumers and industry alike.Alana joins us to discuss the transformation of gut health from a niche scientific topic to a mainstream necessity, emphasising the fundamental role of fibre and how simple dietary tweaks can lead to substantial health benefits. The Gut Stuff have built a community of the world’s leading scientists in gut health, dieticians and nutritionists, bringing together their knowledge and disseminating it to the public in digestible and fun formats. Fresh from a global research conference and deep in the throes of gut health research, Alana shares her insights on the future of probiotics and upcoming innovations in gut health.Whether you're a health enthusiast or just curious about the intersection of science and diet, this episode is brimming with insights, engaging stories, and practical tips from one of the twins spearheading the gut health revolution.Find more from The Gut Stuff on their app, their website and their prime-time TV show, ‘Know your Sh*t” on Channel 4. If you enjoy this episode, please consider subscribing. Follow Brandt and Micah:https://www.linkedin.com/in/brandt-maybury/https://www.linkedin.com/in/micah-carr-hill-34a91811/ Visit https://www.tastehead.com/ to learn more Follow Alana and Lisa: https://www.linkedin.com/in/lisa-macfarlane-931777112/?originalSubdomain=ukhttps://www.linkedin.com/in/alana-macfarlane-kempner-5904b4173/ The Gut Stuff https://thegutstuff.com/ https://apps.apple.com/gb/app/the-gut-stuff/id6444077201 Brands Mentioned: JKR - https://jkrglobal.com/ Dram and Smoke - https://dramandsmoke.com/ Flo App - https://flo.health/ Peloton - https://www.onepeloton.co.uk/ Gut - Guilia Enders – https://www.waterstones.com/book/gut/giulia-enders/david-shaw/9781911344773 The Diet Myth – Tim Spector - https://www.waterstones.com/book/the-diet-myth/professor-tim-spector/9781474619301 Sophie Medlin - https://www.citydietitians.co.uk/team/sophie-medlin