THE INDIAN WHISKY MARKET EXPLAINED: IMFL, TARIFFS & 1.4 BILLION DRINKERS

India is the largest whisky market in the world , yet Scottish whisky still represents only a tiny slice of what’s actually being drunk. In this episode, Mitch and Daz unpack the reality behind the headlines and explore how the Indian whisky ecosystem really works.From IMFL (Indian Made Foreign Liquor) and the role Scottish Whisky plays inside local blends, to changing consumer trends, tariffs, cocktail culture, and the rise of Indian single malts, this episode dives into one of the most complex — and fascinating — whisky markets on the planet.To get a proper on-the-ground perspective, Mitch speaks with two industry insiders working directly in the Indian drinks scene.First up is Angad Singh Gandhi, former Glenfiddich ambassador turned drinks consultant and founder of Drams With Drama, who explains how Indian drinkers are becoming more adventurous and how bars, whisky experiences, and local producers are reshaping the market.Then Fraser Morrison joins the show from just outside Delhi to discuss the reality of selling Scotch in India — from state-by-state regulations and pricing differences to the aspirational role single malt still plays for many drinkers.Along the way Mitch and Daz break down:What IMFL actually is and why it dominates the Indian whisky marketWhy India imports huge amounts of bulk Scotch for blendingThe impact of the UK–India tariff changesHow the middle class and travel culture are driving premium whisky demandThe rise of Indian single malts like Amrut, Paul John and RampurWhy India might become the most important whisky market of the next decadeIf you’ve ever wondered why India drinks so much whisky — and what that means for Scotch — this episode explains it all.GuestsAngad Singh Gandhi – Founder of Drams With DramaFraser Morrison – Whisky ambassador working in IndiaLive Podcast EventsJoin Mitch & Daz in person at one of our upcoming live whisky tastings.🎟️ Tickets & upcoming events:https://www.notanotherwhiskypodcast.com/live-eventsFollow the PodcastInstagram: @notanotherwhiskypodcastWebsite: https://www.notanotherwhiskypodcast.comHosted by Mitch Bechard and Daz Haldane, this is where the whisky world gets pulled apart properly, with stories, insights, and the occasional bit of chaos along the way.🥃 New episodes every week(ish)🎤 Live shows & tastings across Scotland🎟️ Web: www.notanotherwhiskypodcast.com📩 Enquiries & partnerships: [email protected]📲 Follow us on InstagramSupport this show http://supporter.acast.com/not-another-whisky-podcast. Hosted on Acast. See acast.com/privacy for more information.