The Indie Music Movement - IndieU - Natalie Edell

"I signed my first group when I was 17." IndieU founder and entrepreneur Natalie Edell joined Mark and Patrick for a rousing discussion about her startup and the Indie music movement. This wide-ranging conversation covered a lot of ground including: -What's the story behind IndieU and why now? -How she is building a network of campus reps -What it's like to wear all the hats - including product development and QA and work till 3 am, and be a guest early in the morning -Working with 40 talent scouts in Colleges and Universities across the country -Why they only take unsigned musicians -What 'being indie' means in terms of legitimacy with her target market -How IndieU is different and financially viable with so many choices for players out there. -How partnering with brands is helping to build out their platform -Why she's going into ticketing and Events - and why that's an excellent idea. -Booking - Tours - Ticketing -Listening to your market (for product ideas) Listeners: have we heard this a few hundred times now? -Basement Parties (Is this a thing? Yes.) -Her story about getting her first taste of dealing with the music industry - this is a story about persistence. Something that is a hallmark of a true entrepreneur -How the licensing model (in music today) works -Her favorite thing about the business? Listening to the artists -A bit about her Dad (works at the company, formerly one of the early guys at MySpace.) -This was one of those interviews that we didn't want to end. Natalie has a ton of energy and passion to spare when it comes to talking about her vision.