The Influence of Social Media Influencers

What this episode covers

What are social media influencers and what role to they play in marketing? In this episode, Dr. Bjorn Mercer talks to APU communications professor Dr. Amanda McClain about the growth of social media influencers. Learn about the influence of these parasocial relationships, how someone becomes a social media influencer, how they make money, and the difficulties of being a content creator. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of The Everyday Scholar?

This episode is 21 minutes long.

When was this The Everyday Scholar episode published?

This episode was published on May 12, 2022.

What is this episode about?

What are social media influencers and what role to they play in marketing? In this episode, Dr. Bjorn Mercer talks to APU communications professor Dr. Amanda McClain about the growth of social media influencers. Learn about the influence of these...

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