The Influencer Economy’s Quiet Reset

The influencer economy is undergoing a reset, not least due to recent controversies like “India’s Got Latent”. While the number of influencers and their content continue to surge, the brands are now curtailing their extravagant spends on them, exercising greater caution, closely evaluating creators and their content. The video of a controversial slip up, or a careless social media post may suddenly turn up to scuttle a lucrative brand endorsement. Are influencers adapting to survive? Hosts Dia Rekhi speak with Aman Garg, Director & Co-Founder of Ebullient Gaming India, and Pankhuri Harikrishnan, Founder & Director of Fetch Consulting, to explore the true impact of this industry shift and what it means for the future of influencer marketing.Check out Dia’s other interesting episodes like: Move Aside Tech Bros!, Will Musk’s Starlink Finally Come to India?, The Economics of Terror, Devious Genius: The “Digital Arrests” Scam Pt 1 & Pt 2, India's CCTV Crackdown, and more! You can follow Dia Rekhi on social media: Linkedin & Twitter Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.Credits: Republic TV, NDTVSee omnystudio.com/listener for privacy information.