The influencer era is dead. What's next? episode artwork

EPISODE · Aug 26, 2026 · 19 MIN

The influencer era is dead. What's next?

from It's Been a Minute

Would you go back to college?What if it looked less like four years of textbooks and cram sessions, and more like five days of non-stop streaming and content creation? That's the vision that Twitch megastreamer Kai Cenat had for his second annual Streamer University, where budding content creators descended on a liberal arts campus to learn how to be the best streamers they can be. But what does the success of Streamer University say about the creator economy and where our attention is headed? To find out, Brittany is joined by Rebecca Jennings, features writer for New York Magazine and Alyssa Mercante senior reporter at Digiday.Want more on social media and culture?Bite-sized shows are taking over the internetThe questionable new ways to surveil your friendsSupport public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include sponsor-free listening. Learn more at plus.npr.org.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy

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The influencer era is dead. What's next?

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