The Influencer Marketing Effect: What Every Brand Should Know | Content Creators in south india |#27

🎧 Sponsored by store.link Want to set up your eCommerce store in just 5 minutes? With Store.link, it's that simple. Whether you're new to online selling or looking to streamline your process, Store.link has you covered. Click here: https://rebrand.ly/tes-storedotlink ---------------------------- 🎙️ Podcast Episode In this episode, we sit down with Yogi, the Influencer Marketing Head at Haris & Co, to discuss the dynamic world of influencer marketing in India. From his early days working in Bengaluru and joining Fabsquad to major collaborations with Meta, Yogi shares his unique journey and expertise. Here’s what you’ll learn: How brands can effectively approach influencer marketing in India The importance of influencer-generated content (IGC) Structuring agreements between influencers and brands Budget considerations for influencer campaigns Measuring campaign impact and why regional influencers are critical for audience engagement We also cover Yogi’s recent experiences and tips for working with content creators, balancing quantity vs. quality, and building a strong influencer community. ---------------------------- ⏱️ Timestamps 09:48 - Movie Promotion 12:52 - Working in Bengaluru 14:07 - Joining Fabsquad 15:08 - Fabsquad’s Collaboration with Meta 17:16 - 5,000 Reels Generated 18:36 - Entry into Haris & Co 19:30 - Yogi Meets Haris at the Stories of Revolutionary Program 25:45 - Approaching Influencer Marketing as a Brand 27:22 - Influencer-Generated Content (IGC) 28:25 - Agreements Between Influencers and Brands 30:31 - Influencers and Brands 37:15 - Layers of Influencers 38:33 - Brand Budgets for Influencers 43:18 - Measuring Impact 45:52 - Exclusivity with Big Brands 47:52 - Audience of Influencers 50:02 - Emerging Platforms for Influencers 51:19 - Yogi’s Recent Experiences 56:56 - Working with Content Creators 59:20 - Influencer Payments 01:01:24 - Quantity vs. Quality 01:02:44 - Agencies and Influencers 01:07:03 - Building an Influencer Community 01:09:32 - Influencer Marketing FAQs 01:18:48 - Conclusion ---------------------------- 🎤 Guest Info Guest Name → Yogi 🔗 Social Links: https://www.instagram.com/yogisstories https://www.linkedin.com/in/partnerwithyogi ---------------------------- 🔗 Useful Links - Join Our WhatsApp Community → https://link.theecomshow.com/jointhemafia - Support Us → https://buymeacoffee.com/theecomshow - Create a Shopify Store → https://shopify.pxf.io/ecomshow - Our Shopify Apps → https://apps.shopify.com/partners/grow-your-revenue - Instagram → https://instagram.com/theecomshow - LinkedIn → https://linkedin.com/company/the-ecom-show - Follow Shan Salam → https://linkedin.com/in/shansalam | https://instagram.com/shansalam ---------------------------- 🎥 More Videos to Watch → How to Start an E-commerce Business | https://youtu.be/BJ2f8wSeccU → Journey of Foo Foods with Fawaz | https://youtu.be/U05sEVWR_lo ---------------------------- 💻 The Team Naji Mehardad | Rashid M Avaran | Nihal Muhammed | Darin Mujeeb | Jenna Nasnin #InfluencerMarketing #DigitalMarketingKerala #KeralaInfluencers #MarketingTips