EPISODE · Jul 10, 2026 · 27 MIN
The Infrastructure Behind a Sales Empire
from Discipline, Desire, Dedication · host Garrett Cotten and Dakota Lang
Performance Windows has grown to more than 500 representatives, roughly 36 offices, and over $100 million in revenue halfway through the year.Levi Henrie, CEO & Founder of Performance Windows, joins Dakota Lang and Garrett Cotten to explain the infrastructure behind that growth. They break down office expansion, market ownership, legal compliance, recruiting, operations, leadership standards, and why splitting strong offices creates more opportunity.Levi also explains why short-term production is not enough, how weak standards turn into culture problems, and why consistency over several years separates real leaders from temporary top performers.The company is targeting between $230 million and $250 million in revenue while continuing to expand offices, improve technology, and create more leadership opportunities.Watch the full episode for a closer look at how Performance Windows is scaling without losing the systems and standards that created the growth.Subscribe for more on door-to-door sales, leadership, recruiting, business growth, and building high-performance sales organizations.
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The Infrastructure Behind a Sales Empire
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