The Infrastructure of Experiential World-Building | Don Strom, Salt & Pinch, Co-Founder, Managing Partner

Enterprise marketing teams face growing digital fatigue, as screen-based advertising alone struggles to capture deep customer loyalty.Don, Managing Partner at Salt & Pinch, breaks down how leading brands leverage experiential world-building and physical production to turn digital IP into high-converting real estate.Key tactical themes covered:- Scaling flexible production teams up to 240 members during peak production windows.- Translating entertainment and streaming IP into immersive pop-up retail environments.- Shifting B2B corporate keynotes from static product booths to human-centric spaces.- Engineering multi-acre brand installations on raw parking lot footprints.- Implementing circular, sustainable fabrication setups to minimize event waste.Don is the Managing Partner at Salt and its sister agency Pinch, managing experiential strategy, circular fabrication, and large-scale builds for clients including Amazon, Netflix, Lululemon, and Expedia.Connect with our guestFollow Don on LinkedIn: https://www.linkedin.com/in/don-strom/Explore Salt Creative: https://www.pinch-creative.com/Simplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/