The Initiatives of Business Sustainability in China with Richard Brubaker

中国科技企业对企业可持续化发展日益关注，比如饿了么的RELAB实验室，美团对环境保护计划的支持。围绕共享单车模式的争议之一，就是怀疑其是否真正引领绿色的生活方式。在中国，有许多行业，许多机会，能够让你试验和执行你的可持续发展理念。Richard Brubaker是企业可持续发展领域的专家，曾在多个大学开讲。这期播客，他会带来他的看法。Chinese companies are exploring many initiatives to achieve business sustainability, including Ele.me‘s RELAB and Meituan’s emphasis on environment protection. One hot topic is that are Chinese bike sharing companies truly leading the sustainable lifestyle or just creating the waste. You can see many opportunities in different industries in China to experiment and implement your idea of sustainability. Today, we have Richard Brubaker, expert in business sustainability, to share his perspectives.Collective Responsibility is a Shanghai-based firm to design and develop corporate responsibility, sustainability, and leadership strategy for corporates, nonprofit and academic institutions.Show notes: 01:20 Introduce Richard 02:06 What makes Shanghai special 03:44 Why sustainability is a very important thing in China 06:19 How sustainability in China is relevant with the rest of the world 10:44 Is sustainability leading the born of China innovation 13:05 Chinese consumers are amazing early adopters. Is Shanghai a perfect lab for sustainability? 15:13 Is the booming E-Commerce industry in China sustainable? 18:16 How do you see that ele.me launched ele.me Lab because of the impact of sustainability 22:05 Are these bike sharing companies truly leading the sustainable lifestyle? 25:00 Mobike’s GPS functionality helps improve the sustainability 28:08 How consumers think about sustainability 34:14 How can a founder start thinking about sustainability in the user experience and core of the company 38:00 In the space of sustainability, which industries in China are more friendly for foreigners 40:20 How to contact RichardFeel free to leave a comment and start a conversation with us! If you have an ideal guest whom you would like to listen to, please let us know and we'll do our best to realize it!Many thanks to our host Oscar Ramos, guest Richard Brubaker, editor David and Geep, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com