The Ins and Outs of Category Management

from Aftermarket All-Access · host Endeavor Business Media

In this episode, Dave Bohr, director of category management at Bill Murray & Associates, discusses the ins and outs of category management. He starts by explaining what category management is and progresses to the role a category manager plays in helping auto parts suppliers and manufacturers position their products competitively in the automotive aftermarket.

Episode metadata supplied by the publisher feed · Published Mar 20, 2025

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The Ins and Outs of Category Management

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