EPISODE · Mar 20, 2025 · 27 MIN
The Ins and Outs of Category Management
from Aftermarket All-Access · host Endeavor Business Media
In this episode, Dave Bohr, director of category management at Bill Murray & Associates, discusses the ins and outs of category management. He starts by explaining what category management is and progresses to the role a category manager plays in helping auto parts suppliers and manufacturers position their products competitively in the automotive aftermarket.
What this episode covers
In this episode, Dave Bohr, director of category management at Bill Murray & Associates, discusses the ins and outs of category management. He starts by explaining what category management is and progresses to the role a category manager plays in helping auto parts suppliers and manufacturers position their products competitively in the automotive aftermarket.
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The Ins and Outs of Category Management
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