The inside scoop: How FIFCO built an award-winning in-house agency with data with José Murillo

In this episode of The Marketing Intelligence Show, Jose Murillo, Regional Head of Connections Marketing at FIFCO, shares his inspiring journey of transforming FIFCO’s marketing operations. Tune in to learn how Jose:​Transitioned from agency owner to leading FIFCO’s marketing transformation.​Built an in-house agency that scaled across three countries and won awards.​Established a Marketing Data Foundation that became a strategic pillar for FIFCO.​Developed predictive KPI models to optimize campaigns and drive efficiency.​Leveraged Supermetrics to automate reporting, saving over 160 hours monthly.Gain practical advice for navigating organizational challenges, building a data-driven culture, and scaling marketing operations effectively.