The Inside Scoop with LinkedIn's Tanner Stolte

✨ In this episode, we're joined by Tanner Stolte, Senior Enterprise Client Solutions at LinkedIn, for an inside look at what's really happening behind the platform. From making the leap from agency life to working inside LinkedIn, to enterprise-level strategies, attribution, AI, and emerging ad formats, this episode is packed with practical insights every LinkedIn advertiser needs to hear.📝Special Episode Links:Tanner Stolte on LinkedInBook a Consultation with Speedwork🔑 Key Takeaways:How enterprise advertisers prove value using revenue attribution, influence reports, and share-of-wallet modelingWhy a full-funnel strategy (brand + demand) is no longer optional, especially in professional servicesHow Thought Leader Ads and personalization are reshaping LinkedIn performance benchmarksPractical ways to use LinkedIn reports to support internal buy-in from CMOs and CFOsWhere AI actually helps today and where human strategy still matters most🕒 Timestamps:0:00 – Welcome to LinkedIn Ads Radio & meet Tanner Stolte3:13 – Tanner's role at LinkedIn & the shift from agency to enterprise6:13 – Agency vs. enterprise strategy: what really changes9:56 – LinkedIn ROI beyond last-click attribution11:34 – New strategies and trends on LinkedIn14:07 – Proving value of LinkedIn with Revenue Attribution Reports, deal-level insights & realistic ROI modeling19:51 – Multi-measurement tools & third-party attribution platforms23:20 – Why brand matters more than ever in B2B LinkedIn strategies26:00 – Thought Leader Ads: performance impact and enterprise adoption28:06 – AI in LinkedIn Ads: productivity wins and real-world use cases32:11 – Ads personalization: what's working and how to test it36:26 – How to get the most value from your LinkedIn rep39:34 – What Tanner is excited about heading into 2026Found this episode helpful?Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.→ Apple Podcasts HERE→ Spotify HEREWe're hiring! Careers - Speedwork Multiple openings for LinkedIn Ads and LinkedIn Social roles.LinkedIn Ads End of Year Guide: LinkedIn Ads for SaaS: End-of-Year Guide - Speedwork~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Website: https://t2m.io/LAR-Website💼 LinkedIn: https://t2m.io/LAR-LinkedInFor more engaging content, make sure to like, share, and subscribe!