The inside story behind McDonald's global "As Featured In" campaign from W+K

from On Strategy Showcase · host On Strategy Showcase

This time it’s not about any one person’s famous order, but about McDonald’s itself as a famous order. The new "As Featured In" campaign rolls out across 100 markets. We talk with Global Managing Director, Brandon Pracht and Global Strategy Director, Tass Tsitsopoulos, both of W+K, NY.

Episode metadata supplied by the publisher feed · Published Aug 25, 2023

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The inside story behind McDonald's global "As Featured In" campaign from W+K

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