The inside story behind McDonald's global "As Featured In...

What this episode covers

This time it’s not about any one person’s famous order, but about McDonald’s itself as a famous order. The new "As Featured In" campaign rolls out across 100 markets. We talk with Global Managing Director, Brandon Pracht and Global Strategy Director, Tass Tsitsopoulos, both of W+K, NY.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 40 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on August 25, 2023.

What is this episode about?

This time it’s not about any one person’s famous order, but about McDonald’s itself as a famous order. The new "As Featured In" campaign rolls out across 100 markets. We talk with Global Managing Director, Brandon Pracht and Global Strategy...

Can I download this On Strategy Showcase episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.