The Inside Story: Content, Entertainment, Kids & More. A Conversation With the Head Writer of Paw Patrol--Part 2

Chris and Ursula Ziegler, head writer of Paw Patrol, continue their conversation about bringing the world of Adventure Bay to to life, what makes a powerful story, the need for bad guys and how children relate to entertainment and, hopefully, take it off the screen in the form of toys. Chris is then joined by writer Andy Guerdat, who writes for Paw Patrol as well as Fancy Nancy and other shows, to talk about reaching kids through entertainment.  If you're considering creating content for your products, you'll want to hear what these two, award-winning children's entertainment veterans have to say.