The Inside Story of an Artist Collaboration for Hospitality Daily Merch: Betsy Freeman x Josiah Mackenzie

In this episode, Betsy Freeman joins Josiah Mackenzie to share her thinking behind creating Hospitality Daily’s first piece of merch: a special edition t-shirt. The conversation explores how art, feeling, and collaboration shape brand identity. Betsy breaks down her creative process, why emotion matters, and how collaboration leads to great outcomes.Watch on YouTubeGet the shirtLearn more about Betsy's workA few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands