The Insider's Guide To TikTok: How short form video boosts eCommerce conversion | #019

In this episode of Add To Cart, we are joined by Mike Angell, Co-founder of Vop, an app that allows brands to create a shoppable TikTok feed. From small beginnings as a self taught programmer, Mike has managed to work with some of the biggest names including, Black Milk, Shopify and Culture Kings. He shares his thoughts on everything social media from communities and their preferred platforms to the key criteria for developing strategy, plus we get his insider take on how brands should navigate TikTok and predictions for the future.Links from the episode:VopShopify Plus Enterprise Commerce Platform (sponsored)Questions answered in this podcast include:How are retailers using a shoppable TikTok feed and what types of results are they getting?What are your top tips for brands who are considering expanding their social presence to TikTok? What does the future hold for TikTok and other social media platforms?This episode was brought to you by…  Shopify PlusAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Mike Angell from VopMike Angell is Co-founder of Vop, an app that creates a shoppable TikTok feed. From small beginnings as a self taught programmer, Mike has managed to work with some of the biggest names including legends in the eCommerce space, Black Milk, Shopify and Culture Kings. You can contact Mike on LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacySubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community