EPISODE · May 17, 2022 · 37 MIN
The inspiration behind "Life insurance so good they're gonna want you dead"
from On Strategy Showcase · host Fergus
In a campaign from Fred & Farid, Los Angeles, Ladder, an online life insurance company, is embracing brand marketing (not simply performance) with a totally unexpected campaign in an uptight category.
Embed this episode
NOW PLAYING
The inspiration behind "Life insurance so good they're gonna want you dead"
0:00
37:17
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.
Frequently Asked Questions
How long is this episode of On Strategy Showcase?
This episode is 37 minutes long.
When was this On Strategy Showcase episode published?
This episode was published on May 17, 2022.
Can I download this On Strategy Showcase episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!