The Instagram Show

Episode Summary: What Instagram is, how it fits into a real photo and editing workflow, and 9 concrete tips for podcasters looking to promote their show through it.What You'll LearnQuick Instagram FAQ: history, user base, and photo/video specsThe full photo and photo-editing workflow used for InstagramA go-to hashtag set and how to compile your own9 concrete Instagram tips built specifically for podcastersAsk Mike Anything: Voice & Audio Apps for PromotionToday's question came via email from Vivian Carrasco of The Turning Inward podcast: Question: what's the difference between all the voice apps like Anchor and Clammr, and which ones are worth using?Answer: Two favorites for podcast marketing and promotion: Clammr (24-second soundbites) and Adobe Voice — since renamed Adobe Spark Video (as of May 2016), which mixes in photos and video.Instagram FAQStarted in 2010A photo and video social media app for iOS and Android400 million active users, up from 90 million just 3 years earlierBought by Facebook for $1 billion in 201229% of the US population over 12 uses InstagramMore than 80 million photos uploaded daily3.5 billion daily likesPhotos no longer have to be square — any aspect ratio is permittedVideos up to 1 minute longWhy Instagram Gets Used HereMarketing, personal creativity and development, networking, and simply a love of photography.How Instagram Gets UsedWorkflow: shoot on a Canon T5i, edit in Adobe Lightroom and Adobe Photoshop, and use AirDrop to move photos to an iPhone for final posting.Related iOS apps: Adobe Post — since renamed Adobe Spark Post — plus Over, Boomerang and Hyperlapse (both by Instagram), VSCO (popular), Snapseed (a great photo editor), and PicsArt.Photo tip 1: export photos to Instagram at 2048x2048px. Photo tip 2: the Dehaze filter in Lightroom and Camera Raw is the secret sauce. Done is better than perfect: don't obsess over editing every Instagram photo.HashtagsLook at what others in the niche use and compile a personal set. This text-replacement shortcut…Read the complete show notes and resources on mikemurphy.ai.Support the showSubscribe To Weekly Newsletter:AI UnpluggedConnect With Me🌐 Website📧 Newsletter🎥 YouTube🐦 X💼 LinkedInComments, Questions & Feedback: [email protected]