The Instagram Stories Show

Episode Summary: Instagram Stories 101 — the Facebook/Snapchat backstory behind why it exists, how it differs from Snapchat, and 6 real benefits for podcasters and content creators looking to build an audience. What You'll Learn The Facebook/Instagram/Snapchat backstory behind why Instagram Stories exists How Instagram Stories differs from Snapchat, and why Instagram builds audience faster 6 real benefits of using Stories for reach, authority, and brand awareness Simple content ideas to start posting Stories today The Podcaster's Toolkit (Mike's Favorite Things) Tools, gear, resources, tips, and tricks. Have a favorite tool or resource? A gear question? Reach out: [email protected]. Resource of the week: Auphonic — browser-based audio post-processing, easy and high quality. Featured podcast of the week: The Podcast Engineering Show, hosted by Chris Curran — specifically Episode 21: Georg Holzmann (Auphonic founder). The Instagram Stories Show History lesson: Facebook bought Instagram in 2012 for $1 billion. A year later, in 2013, Facebook tried to buy Snapchat for $3 billion — Snapchat said no. Snapchat is now valued at over $20 billion, and Facebook (now valued at over $350 billion) simply built its own version and called it Instagram Stories — nearly identical to Snapchat in format. How to Use Instagram Stories Two quick video walkthroughs: How to Use Instagram Stories and How to Add Your Camera Roll to Instagram Stories. Instagram vs. Snapchat Instagram: easier to build an audience on, since it starts from an existing follower base. Snapchat: takes a lot more work to grow from scratch. Benefits of Using Instagram Stories Reach (building an audience), networking, brand awareness, marketing products and services, establishing authority, and teaching/helping others. Ideas to Get Started Be yourself. Show behind the scenes of a business or workflow. Teach. Share genuinely valuable tips. Be a person of value — authentic, genuine, real. Don't overthink it — keep it simple. Show Notes & Links Auphonic The Podcast Engineering Show PES: Georg Holzmann (Auphonic founder) How to Use Instagram Stories (YouTube) How to Add Your Camera Roll to Instagram Stories (YouTube) Read the complete show notes and resources on mikemurphy.ai. Support the show Subscribe To Weekly Newsletter: AI Unplugged Connect With Me 🌐 Website 📧 Newsletter 🎥 YouTube 🐦 X 💼 LinkedIn Comments, Questions & Feedback: [email protected]