The Instigator Podcast 10.26 - Sabres Laying Groundwork for Re-Engagement

The hockey world has reacted to the war in Ukraine, as Russia and Belarus have been suspended from international play by the IIHF and the 2023 World Junior Championships have been removed from Russia as well. Additional hockey-related sanctions have been placed on the two countries and we discuss the fallout that will come from the actions taken by both sides, from a hockey perspective. We also discuss the new initiatives being take by the Sabres in an effort to re-engage with their season ticket holders and fanbase as a whole. With a new VP of Ticketing, steps are being taken to open new avenues to connect with the fanbase and get butts back in the seats.