EPISODE · Jan 25, 2026 · 43 MIN
The Insurance Gaps That Sink Supplement Brands
from E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies · host Bobby Hewitt, Michael Senderovich
"Send me a text"Most supplement founders believe they're covered because their manufacturer has insurance. They're wrong. And that misconception could cost them everything.In this episode, I sit down with Michael Sendrovich, an insurance broker who specializes exclusively in commercial coverage for supplement companies. We unpack the critical differences between premises liability and products liability, why classification matters more than you think, and how ingredients from overseas can create coverage gaps you never knew existed.Michael breaks down what actually triggers insurance claims in the supplement space, from overdosing on gummies to contamination issues. We discuss why buying the cheapest policy online often means buying no real coverage at all, and what questions you should ask any broker before signing on the dotted line.Whether you're pre-launch or doing seven figures, this episode reveals the insurance fundamentals that protect your business when something goes wrong. Because in supplements, it's not about if something happens, it's about when.Contact Michael Sendrovich:Website: https://zeygerinsurance.com/business-insurance-quote/Email: [email protected]: 818-698-8240Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/groupIf you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.comClick here to grab your copy of the Health Supplement Ad Swipe Guide.Discover what really works in funnel marketingNeed help increasing sales on your own? Click hereStuck at $1 - $5M in revenue? Click HereCase Study on how Creative Thirst added over $200,000 for one supplement brand
What this episode covers
"Send me a text" Most supplement founders believe they're covered because their manufacturer has insurance. They're wrong. And that misconception could cost them everything. In this episode, I sit down with Michael Sendrovich, an insurance broker who specializes exclusively in commercial coverage for supplement companies. We unpack the critical differences between premises liability and products liability, why classification matters more than you think, and how ingredients from overseas can c...
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The Insurance Gaps That Sink Supplement Brands
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