The Intangible Lifetime Value of a Customer | Why Relationships > Transactions

What’s a customer really worth? In this episode of Projecting Grandeur, we explore the intangible lifetime value of a customer—beyond dollars and data.From word-of-mouth influence and brand loyalty to unexpected collaborations and generational referrals, we dive into how long-term relationships with your customers can fuel growth in ways spreadsheets can't track.Learn how to shift from transactional thinking to value-based connection, and why purpose-driven businesses must rethink how they measure impact.