The international footballer who made me a better optician.

Yesterday at church, I got talking to a dad whose son plays international football.He told me they measure body fat. Overeat? You get fined.That level of precision doesn't exist in amateur football. But it's what elite looks like.So I started asking myself — what does elite look like for an optician?Here are two things I saw this week that cost nothing but make everything:👁️ Sit at eye level with your patient.Tiny. Takes zero effort. Feels completely different to the person in the chair.🤝 Open the door.Literally. Open the door.And then there was the moment that really got me.A Muslim lady came in wearing a hijab. Cartier frames that wouldn't adjust properly. Previous practices had tried and failed — probably too nervous to ask the right questions.We pulled in a female colleague, took her to a private room, looked properly behind her ear, and sorted it.Her response? "In all the years I've worn glasses, no one has ever done that."Her friend — sitting right there — booked an appointment on the spot.We got a Google review too.No extra budget. No new equipment. Just not being mediocre.Here's the thing about mediocrity — you don't always know you're in it. It becomes a habit. And you see it slowly in your turnover, your staff retention, your customer numbers.Marginal gains are free. Being outstanding costs almost nothing more than being average.What's your version of opening the door?#Optometry #CustomerService #MarginalGains #BusinessGrowth #Opticians