The internet made me do it: Branding in the age of virali...

What this episode covers

In this episode, Ananya Bhargava interviews Chris Peña, a graduate of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University with 10 years of experience in social media. Focusing on the rise of meme marketing, the discussion explores how internet culture and social media platforms have evolved, what makes certain brand campaigns go viral while others fall flat, and whether meme marketing is a sustainable strategy or just a short-term trend.

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Frequently Asked Questions

How long is this episode of We Mean Business?

This episode is 17 minutes long.

When was this We Mean Business episode published?

This episode was published on May 14, 2025.

What is this episode about?

In this episode, Ananya Bhargava interviews Chris Peña, a graduate of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University with 10 years of experience in social media. Focusing on the rise of meme marketing,...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this We Mean Business episode?

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