The Interpersonal Approach to Crisis PR with Kate Gardiner

Kate Gardiner is the CEO and founder of Grey Horse, a full-service communications agency often behind the scenes of global crises. An industry veteran, Kate started her career in journalism and audience engagement, triaging social media for global-facing campaigns, including award-winning coverage of the BP Oil Spill, the Arab Spring, and Hurricane Sandy. She also supported over a dozen women at the heart of the #MeToo movement. Here, she discusses the holistic approach to helping people through a public crisis.Key Takeaways:- Interpersonal help in a crisis- The mental health effects of a crisis- Helping people involved in a local crisisEpisode Timeline:1:30 Kate's horse, Copenhagen3:20 How Grey Horse goes beyond "damage control" to help people affected by a media event5:00 The holistic approach to dealing with a crisis6:15 Local adventures can be the most impactful9:00 Kate's job would make a great TV show11:15 The mental health ramifications of a crisis13:55 Kate's work in the #MeToo movement15:00 Financial victimization of sexual assault victims17:30 How clients react to hiring Grey Horse21:30 Standing up for women and their rights23:30 How Kate transitioned from journalism to PRThis episode’s guest:• Kate Gardiner on LinkedIn• GreyHorse.comSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.