The intersection between UX and SEO - with Laura Iancu

Laura Iancu discusses the intersection between UX and SEO with David Bain.Talking points include:Do you need to be a UX designer to deliver a user-friendly website architecture?What are some simple steps to take in order to deliver a search engine-friendly website?How do you like to stay on top of the latest UX trends and techniques?How do you ensure that UX and SEO works together effectively in a large organisation?What do you look for as a user to ensure that your website is mobile friendly?You say that UXR is your friend - what do you mean by that?You advise that an SEO should practise by constantly auditing competitor websites - what does this look like?You say that the accessibility tab in Google Lighthouse + a screen reader can be your best friends - why is this?