The Intersection of Authenticity and Innovation: UX Insights from Oak Theory Founders Hannah Ryu and Veronica Shelton

In this episode of Prodity: Product by Design, Kyle sits down with the duo behind Oak Theory, Hannah Ryu and Veronica Shelton. These co-founders share their story of turning a chance encounter into a thriving design studio, all while navigating the chaos of a pandemic. Get an inside look at how Oak Theory is redefining UX/UI with a bold focus on inclusivity and raw authenticity. Hannah and Veronica break down the latest trends in design, from the rise of AR to the subtle shift toward softer, more organic visuals. They also offer a candid glimpse into the rollercoaster ride of entrepreneurship—highlighting the grit, resilience, and creativity it takes to build something truly unique. If you're into cutting-edge design, tech innovation, or just love a great startup story, this episode is a must-listen.Veronica Shelton and Hannah RyuHannah Ryu and Veronica Shelton are the Co-Founders behind Oak Theory, a design studio specializing in UX/UI, web and application design.Links from the Show:LinkedIn: Veronica Shelton, Hannah RyuCompany: Oak TheoryInstagram: Oak TheoryBooks: What Doesn’t Kill Us, Build the Damn ThingOther Links from Show: Figma, Clickup, MoleskinMore by Kyle:Follow Prodity on Twitter and TikTokFollow Kyle on Twitter and TikTokSign up for the Prodity Newsletter for more updates.Kyle's writing on MediumProdity on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon