The intersection of behavioural science, the water sector, and utilities more broadly

Standard awareness campaigns rarely shift water consumption behaviour. Armenak Antinyan explores how behavioural science and live field experimentation can design interventions that actually move the needle - and how you measure real-world impact rather than vanity metrics.Sponsored by Modulr (https://www.modulrfinance.com/) Hosted on Acast. See acast.com/privacy for more information.