The Intersection of Commerce and Content: Publishing Strategies

This week on the Affiliate Marketing Podcast Hanan Maayan, the VP of Marketplace Operations at impact.com discusses his journey into affiliate marketing and the impact of AI on the industry. He highlights the transformation of the industry over the years, from the early days of online dating websites to the rise of Google and social media. Hanan predicts that the future of affiliate marketing will involve a shift towards high-value, high-touch relationships and a focus on creating meaningful business.Talking points include:The importance of embracing AI in affiliate marketing and leveraging its capabilities to enhance efficiency and reach the right audience. AI is a once-in-a-generation disruption that will transform the affiliate marketing industry – what this means for you.The need for publishers to negotiate meaningful partnerships with tech companies. Listen to find out more about:The future of affiliate marketing will involve high-value, high-touch relationships and a focus on creating meaningful business.The potential challenges and opportunities that AI brings, such as the automation of content creation. Hanan's Journey into Affiliate MarketingKey segments of this podcast and where you can tune in to go direct: [08:07] The impact of AI on the future of affiliate marketing[16:35] How the methodology of working with publishers is changing[23:30] The future of affiliate marketing and advertiser buy-inELEVATE Summit 2024 – LONDONWhere Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.Limited Tickets Remain! GET YOUR TICKET HERETickets to this two-day conference at Park Plaza Westminster Bridge, include:Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDon’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!Send me a text with your questions