The Intersection of Influencer and Affiliate

In this podcast episode, Gen3 Marketing welcomes Todd Crawford, one of the co-founders of Impact.com into the Gen3 Studio to discuss the intersection of influencer marketing and affiliate marketing. Todd Crawford shares his extensive experience in the industry, having been part of the team that founded Commission Junction (now CJ Affiliate) in 1998.The conversation touches on the shift from branding to performance-based partnerships, the concept of "Always On" influencer campaigns, the importance of authentic relationships with creators, and ways to bridge the gap between affiliate marketing and PR teams.