The Intersection of PR and Branding with Sarah Segal

In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo welcome Sarah Segal, founder of Segal Communications, for an engaging conversation about her transition from broadcast journalism to PR and what it takes to succeed in today’s evolving communications landscape. Sarah shares insights from her career, including the art of storytelling, the challenges of earned media, and how PR intersects with marketing in a rapidly changing world. Listeners will learn: The growing overlap between PR and marketing—and why it matters Tips for businesses to get the most out of PR and influencer marketing Why adaptability and authenticity are the keys to lasting success Whether you’re a business leader looking to amplify your message or simply curious about the behind-the-scenes of modern communications, this episode is packed with practical advice and inspiring stories.