The Intersection of Product and CX, in the Age of AI, with Adrian Brady-Cesana from CXChronicles

Max Marchand, Sr. Director of Product Management at GoTo, talks with Adrian Brady-Cesana, founder and Chief Experience Officer at CXChronicles, about how AI is fundamentally changing the way teams build products and deliver customer experiences across The Four CX Pillars. Max and Adrian explore the benefits of AI-driven product development like “vibe coding” to collect customer feedback and accelerate prototyping, the importance of customer personalization, and what it takes to maintain brand trust when AI becomes the first, or a recurring, point of contact with customers. They discuss how AI is blurring traditional job functions and what this means for product, engineering, and UX teams. In this episode, they also highlight GoTo’s 2025 Pulse of Work report. A key finding, 62% of employees said AI is significantly overhyped, but 86% admit they aren't using AI to its full potential. Connect with GoTo: https://www.linkedin.com/company/GoTo Learn about GoTo: https://www.goto.com Read GoTo's 2025 Pulse of Work Report: https://www.goto.com/resources/pulse-of-work Follow Adrian Brady-Cesana: https://www.linkedin.com/in/adrianbradycesana Listen to The CXChronicles Podcast: https://open.spotify.com/show/46c1YHMsx1oXcqeGXJSjhi?si=81aab483736b4913 Learn about CXChronicles: https://cxchronicles.com