The Interview Question That Exposes Character with Ari Murray of Sharma Brands

On this episode, host Oz Rashid talks to Ari Murray, Chief Growth Officer of Sharma Brands and Creator of Go-to-Millions and Workweek. Ari shares how an unconventional journey shaped her unique lens on hiring, growth, and personal branding. She explains what makes a candidate stand out (hint: it’s not the résumé), why energy and curiosity matter more than polish, and how one cold email changed everything. From building a newsletter read by tens of thousands to helping scale D2C brands behind the scenes, Ari offers specific advice for anyone trying to build momentum in their career.Key Takeaways:(05:42) Ari flunked out of college and dropped out of law school before finding e-commerce.(09:36) Success in D2C requires deep focus on measurable performance, especially in channels like Meta and Shopify.(11:53) Not all ROI is trackable, so model what matters.(13:22) Go-to-Millions started as a side project and now reaches over 55K subscribers.(18:02) When hiring, Ari looks for energy, prep, and people she’d want beside her.(20:48) Her favorite interview started with a research-packed cold email.(26:35) Simple, dense résumés with clear tech stacks always stand out.(32:48) Her advice to her younger self: take risks, jump jobs early, and learn fast.Resources Mentioned:Ari Murrayhttps://www.linkedin.com/in/arimurray/Sharma Brands | LinkedInhttps://www.linkedin.com/company/sharmabrands/Sharma Brands | Websitehttps://sharmabrands.com/Go-to-Millions | LinkedInhttps://www.linkedin.com/company/go-to-millions/Go-to-Millions | Websitehttps://gotomillions.co/?utm_source=linkedin&utm_medium=social&utm_campaign=GTMWorkweek | LinkedInhttps://www.linkedin.com/company/workweek-media/Workweek | Websitehttps://workweek.com/Thank you for listening to “Hire Learning with Oz Rashid.” Don’t forget to leave us a review and subscribe so you don’t miss out on future episodes. Connect with our host, Oz Rashid, on LinkedIn: https://www.linkedin.com/in/ozrashid.  To learn more about MSH, visit https://www.talentmsh.com.  #TalentAcquisition #HiringStrategy #EnterpriseHiring #GigEconomy #AIinHR #WorkforceTrend