The invention of the shopping trolley

In 1937, American supermarket owner Sylvan Goldman came up with a way to get his customers to spend more.He introduced his 'folding basket carriers' in his Humpty Dumpty chain in Oklahoma, hiring models to push them round his stores.They caught on, becoming known as shopping carts in the USA.Rachel Naylor uses clips from a 1977 CBS interview of Sylvan with Charles Kuralt to tell the story.Eye-witness accounts brought to life by archive. Witness History is for those fascinated by the past. We take you to the events that have shaped our world through the eyes of the people who were there. For nine minutes every day, we take you back in time and all over the world, to examine wars, coups, scientific discoveries, cultural moments and much more.Recent episodes explore everything from football in Brazil, the history of the ‘Indian Titanic’ and the invention of air fryers, to Public Enemy’s Fight The Power, subway art and the political crisis in Georgia. We look at the lives of some of the most famous leaders, artists, scientists and personalities in history, including: visionary architect Antoni Gaudi and the design of the Sagrada Familia; Michael Jordan and his bespoke Nike trainers; Princess Diana at the Taj Mahal; and Görel Hanser, manager of legendary Swedish pop band Abba on the influence they’ve had on the music industry. You can learn all about fascinating and surprising stories, such as the time an Iraqi journalist hurled his shoes at the President of the United States in protest of America’s occupation of Iraq; the creation of the Hollywood commercial that changed advertising forever; and the ascent of the first Aboriginal MP.(Photo: Sylvan Goldman, with models of his shopping trolley. Credit: Don Tullous, Oklahoma Publishing Company Photography Collection, Courtesy of the Oklahoma Historical Society)