The Investor CMO and Entrepreneur Perspective on Building Today’s Go-to-Market Strategy

💡 Diana Selguson, CMO at TB-Group, shares insights from her experience in startups, scale-ups, and as an investor evaluator. She explores go-to-market strategies, aligning expectations, and leveraging board networks for growth. Her advice highlights balancing sustainability with investment to help executives and entrepreneurs navigate today’s business challenges.💡"Try to meet someone from the board or one of the investors. Talk to them and ensure they're the kind of people you’d feel comfortable committing to, as this will be hard work. It's crucial to align with their beliefs about marketing, as well as their expectations and goals.” - Diana SelgusonDiana’s insights emphasize combining strategic oversight with practical execution to build a strong marketing engine that drives growth. Her insights encourage leaders to balance sustainable practices with investment realities, fostering strategic alignment and decision-making for long-term business success.Follow Diana Selguson on LinkedInFollow host Steve MacDonald on LinkedIn