EPISODE · May 6, 2026 · 35 MIN
The Invisible Expert Problem (And How to Fix It)
from The DSO Hygienist with Christine Diehl
Janis Sadoyama has spent over 16 years helping founders, entrepreneurs, executives, and leaders architect aligned brands from the inside out. Her philosophy is that a powerful personal brand isn't something you create; it's something you excavate. You start from experience, from everything you've already lived and built and learned, and you bring it to the surface in a way that finally makes sense to the people who need you most. Janis specializes in working with what she calls "invisible experts," the highly qualified, deeply experienced people who are somehow still the best-kept secret in their industry, and she helps them build brands that create real autonomy, real authority, and a whole lot more of the right opportunities. She's the founder of Stratum Brand Partners and the host of The Launch My Brand Today Podcast.https://stratumbrandpartners.com/LAUNCH MY BRAND TODAYBuild a brand around what you want to be known for TAKE THE PERSONAL BRAND ARCHETYPE QUIZ – Discover what makes you stand out.@thedsohygienist"Like" and "Subscribe"https://thedsohygienist.buzzsprout.comFollow me on LinkedIn: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=christine-diehl-rdhmusic credit: "Seize the Day" by Andrey Rossi
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The Invisible Expert Problem (And How to Fix It)
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