The Invitation To Give

Dr. Gen Shaker, the Donald A. Campbell Chair in Fundraising Leadership at the Indiana University Lilly Family School of Philanthropy, explores the crucial role of the invitation to give in effective fundraising. The conversation delves into various aspects of donor engagement, emphasizing the significance of understanding donors' motivations and cultivating genuine connections that go beyond valuing their money. Dr. Shaker highlights that while some charitable gifts may be given without a formal ask, a significant majority, around 90%, are generated following a request or prompt from an organization. This underscores the vital role fundraisers play in generating gifts that enable the fulfillment of missions. Fundraisers are encouraged to develop a strong sense of self-knowledge, acknowledging their own feelings about money and addressing any anxieties or reservations they may have. By recognizing the value of their role and embracing enthusiasm, fundraisers can approach gift conversations with confidence. The episode also explores the importance of valuing donors as individuals. Cultivating relationships with donors goes beyond merely valuing their financial contributions. Active empathic listening, treating them fairly, and representing the organization in an authentic manner are emphasized as ways to make donors feel valued for their beliefs, confidence, commitment, and legitimacy, in addition to their monetary support. Dr. Shaker discusses the traits of a successful fundraiser, including strong listening skills, empathy, emotional intelligence, and professionalism. Actively listening, paying attention, and treating donors with respect are highlighted as crucial aspects of building satisfying relationships. Professionalism encompasses both fundraising competencies and interpersonal skills.