The Irresistible Rise of Bottled Water

How can it be, that Bottled Water will surpass Tap Water in 2034? Believe it or not, the World will soon spend more on #BottledWater than on #UtilityWater. But where does this come from? How did a sector that was supposed to die at the beginning of the twentieth-century recover and boom in the 1970s? And how is all of this linked with the global inability to align ourselves towards #SDG6? 00:00 Bottle Water takes over from 2034 on! 00:24 The origins of Bottled Water 01:06 Bottled Water shall have died in the 1900s 01:33 A French Revolution: Perrier 02:59 Bottled Water: a Veblen Good? 03:49 Creating a Market Category 04:23 Water in Bottles has neither better taste nor improved safety 05:30 New (Luxury) Bottled Water Brands 06:16 The link between Bottled Water and SDG6 07:24 Beyond the Bottled Vs. Tap Water debate 08:27 Can Point of Use be a better solution? 09:29 Point of Use Vs. Bottled Water in the Developed World 10:17 ... and in the Developing World 11:22 From Point of Use to the Micro-Utility 11:51 Conclusion *** ➡️  Do you like this short format, answering one key question/topic? Let me know on LinkedIn!  ➡️  Get the Full Podcast Series here: https://dww.show/ ➡️  Check the Video Version of this Bonus Episode: https://youtu.be/9f1OclxC6EYHosted on Ausha. See ausha.co/privacy-policy for more information.