EPISODE · Nov 5, 2025 · 23 MIN
The itch for a new version
from REWORK · host 37signals
In software development, there are updates, and then there are complete overhauls. This week, Jason Fried joins Kimberly Rhodes to talk about how the team decides when it’s time to rebuild from the ground up. They dig into the transition between versions, how customer feedback fits in, and even drop a few hints about what’s coming in Basecamp 5. Key Takeaways 00:10 – A walk through of Basecamp's evolution 03:00 – How to recognize when it’s time for a new version 05:52 – Pricing considerations 11:42 – There’s no perfect moment to ship a new version 13:16 – How and when to evaluate customer feedback 18:58 – A sneak peek at Basecamp 5 features Links and Resources Record a video question for the podcast Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X
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What this episode covers
In software development, there are updates, and then there are complete overhauls. This week, Jason Fried joins Kimberly Rhodes to talk about how the team decides when it’s time to rebuild from the ground up. They dig into the transition between versions, how customer feedback fits in, and even drop a few hints about what’s coming in Basecamp 5. Key Takeaways 00:10 – A walk through of Basecamp's evolution03:00 – How to recognize when it’s time for a new version05:52 – Pricing considerations11...
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The itch for a new version
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