EPISODE · Sep 16, 2026 · 5 MIN

The Jess Test

from Let's Do Cool Shit · host Tim Hobbs

I have a favorite way of testing whether a marketing concept or campaign may work, and I call it the "Jess Test." In my very first episode, I talk about what I call the Jess Test and why so much marketing gets ignored, and why you need to do things people actually care about.

Episode metadata supplied by the publisher feed · Published Sep 16, 2026

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The Jess Test

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