The Job Search is a Marketing Exercise: A Career Conversation | Featuring Lisa Rangel

Your resume should write itself by now. You have the title, the results, and the experience. So why isn't it working?Because a resume that lists what you've done isn't the same as one that sells what you can do next.In this episode of Possibilities with Monique de Maio, Monique sits down with Lisa Rangel, Founder and CEO of Chameleon Resumes, former executive recruiter, and one of the most trusted voices in executive career strategy. Her expertise has been featured in more than 200 media outlets, including CNN, Fortune, Time, CNBC, BBC, Business Insider, Newsweek, Fast Company, and Good Morning America.Lisa's premise is simple: the job search is a marketing exercise, and most senior leaders are the worst marketers of the one product they control themselves.This isn't about resume templates or keyword hacks. It's about repositioning your story, experience, and next move in a rapidly changing job market.In this episode:→ Why Lisa left a 13-year recruiting career to launch Chameleon Resumes during the 2009 recession→ The two resume mistakes holding executives back: backward-looking messaging and the "kitchen sink" approach→ Why leading with "30 years of experience" hurts more than it helps→ What today's executive job market actually looks like→ The objective vs. summary debate and when each makes sense→ Why vague positioning causes job seekers to get overlooked→ How employers view long tenure versus frequent career moves→ What AI is really changing in recruiting→ Lisa's best and worst career advice and what she'd tell her 30-year-old selfMonique and Lisa have been friends and colleagues for more than a decade, making this conversation candid, insightful, and practical.If you've ever struggled to write a resume that sounds like you, wondered whether AI is helping or hurting your job search, or felt you're underselling yourself, this episode is for you.ABOUT OUR GUESTLisa Rangel is Founder and CEO of Chameleon Resumes, an executive resume writing and career consulting firm. Since 2009, she has helped executives land leadership roles by combining strategic personal branding with modern recruiting practices. A former executive recruiter, Cornell University graduate, first-generation college student, Presidential Council for Cornell Women member, and Advisory Board member at Lex Duo, Lisa is on a mission to make the world a better place—one fulfilling job change at a time.Connect with Lisa:LinkedIn: https://www.linkedin.com/in/lisarangel/Chameleon Resumes: https://chameleonresumes.com/TIMESTAMPS00:00 – What's happening inside recruiting today00:47 – Meet Lisa Rangel02:34 – Launching Chameleon Resumes during the recession05:25 – The biggest executive resume mistakes07:53 – Authenticity on LinkedIn16:44 – Why experience alone isn't enough18:09 – The executive job market today21:21 – Objective or summary?25:51 – Positioning yourself effectively28:15 – The two-page resume rule29:18 – Marketing yourself like a brand34:54 – Long tenure vs. multiple employers36:43 – Explaining short job stints40:14 – AI and the future of recruiting44:45 – Best and worst career advice48:19 – Final thoughtsThis podcast is part of our mission to amplify women redefining work, leadership, and life.Follow Monique de MaioInstagram: https://www.instagram.com/moniquedemaioLinkedIn: https://www.linkedin.com/in/moniquedemaioNewsletter: https://www.moniquedemaio.com/newsletter-sign-up/Strategic Navigator Sessions: https://www.moniquedemaio.com/strategic-navigator/Book Monique: https://www.moniquedemaio.com/contactThe 7 Secrets to Creating a Life You Love: https://www.amazon.com/Secrets-Creating-Life-You-Love/dp/B0CLHV526G