The Job Search Mistake Almost Everyone Makes, with Craig McAlpine | Ways to Wealth EP188

This week on the Ways to Wealth Podcast, Charlie speaks to Craig McAlpine, founder of MyCareerBrand, a career coaching and outplacement business operating in around ten countries, and Pitch, a tech startup rethinking how people sell themselves into their next role.Craig's big idea will change how you think about applying for a job. He came from a background writing professional bids and proposals, and he realised that when a company advertises a role, it's really issuing a request for proposal, an invitation to prove you can solve their problem. Yet here's the mismatch: a business bidding for a hundred-thousand-dollar contract will happily spend a whole week on its proposal, while a job seeker chasing a role worth a quarter of a million dollars over a few years thinks putting in a single day is a big effort.So Craig flips the whole approach. Instead of listing what you technically do, you lead with the value you create, the problems you solve, and the gold you'd leave on the table if they don't hire you. His tools even let you design the ideal role you want, then go to market with the evidence that you can deliver it.This is a conversation about treating your career like the business it actually is, why he bootstrapped his own product rather than chase easy money, and the hard-won advice he'd give any founder: understand the problem before you build, back yourself completely, but always be willing to walk away.Watch every episode of the Ways to Wealth Podcast here: www.eccuity.com/podcastsLearn more about Craig here: https://www.linkedin.com/in/craigmcalpine/Learn more about Craig's company here: https://mycareerbrand.net/#waystowealth #careers #jobsearch #careercoaching #recruitment #personalbranding #entrepreneurship #nzbusiness #jobhunting #cv #linkedin #startup #mycareerbrand #wealthbuilding