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EPISODE · Nov 16, 2011 · 10 MIN

The Jollibee Acquisition Strategy

from Euromonitor Podcasts · host Euromonitor International

In this episode of Globalcast, Michael Schaefer, Head of Consumer Foodservice Research at Euromonitor, discusses the latest acquisition by Jollibee, the Philippines-based fast-food burger chain, and what global operators can take away from its strategy.Learn about:Jolibee's latest acquisitionThe consumer food service market in the PhilippinesExamples of acquisition strategies worldwide similar to JolibeeKey takeaways for global operatorsLots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.

Episode metadata supplied by the publisher feed · Published Nov 16, 2011

What this episode covers

In this episode of Globalcast, Michael Schaefer, Head of Consumer Foodservice Research at Euromonitor, discusses the latest acquisition by Jollibee, the Philippines-based fast-food burger chain, and what global operators can take away from its strategy. Learn about: Jolibee's latest acquisitionThe consumer food service market in the PhilippinesExamples of acquisition strategies worldwide similar to JolibeeKey takeaways for global operatorsLots of brands claim to be number one… but can they pr...

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Frequently Asked Questions

How long is this episode of Euromonitor Podcasts?

This episode is 10 minutes long.

When was this Euromonitor Podcasts episode published?

This episode was published on November 16, 2011.

What is this episode about?

In this episode of Globalcast, Michael Schaefer, Head of Consumer Foodservice Research at Euromonitor, discusses the latest acquisition by Jollibee, the Philippines-based fast-food burger chain, and what global operators can take away from its...

Can I download this Euromonitor Podcasts episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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