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Nov 16, 2011 10 min

The Jollibee Acquisition Strategy

from Euromonitor Podcasts Hosted by Euromonitor International

In this episode of Globalcast, Michael Schaefer, Head of Consumer Foodservice Research at Euromonitor, discusses the latest acquisition by Jollibee, the Philippines-based fast-food burger chain, and what global operators can take away from its strategy. Learn about: Jolibee's latest acquisition The consumer food service market in the Philippines Examples of acquisition strategies worldwide similar to Jolibee Key takeaways for global operators Lots of brands claim to be number one… but can they prove it? At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.

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In this episode of Globalcast, Michael Schaefer, Head of Consumer Foodservice Research at Euromonitor, discusses the latest acquisition by Jollibee, the Philippines-based fast-food burger chain, and what global operators can take away from its strategy. Learn about: Jolibee's latest acquisitionThe consumer food service market in the PhilippinesExamples of acquisition strategies worldwide similar to JolibeeKey takeaways for global operatorsLots of brands claim to be number one… but can they pr...

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