The journey and lessons from four hot sauce companies trying to trademark their brand

Four different craft hot sauce companies had four different journeys as they approached registering a trademark for their hot sauce brand. This is a different type of episode with four different interviews talking about how to apply and register a trademark for your business, the road bumps that came up, and the lessons for you to avoid. Guests include: Matt & Catherine - Hoss Soss - Hot Sauce Company in Salem, Oregon Lara Pearson - Brand Geek - Trademark Attorney Steve - Damn Skippy Hot Sauce in Arlington, MA Jay - Burns & McCoy - Hot Sauce Company in Colorado Music is by the band Ripe and the song is Flipside and used with their permission.