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EPISODE · Aug 6, 2025 · 10 MIN

The JOURNEY Chapter of the Coach's Marketing Journey course

from Better Bolder Braver · host Frances Fogel, Cheerleader-in-Chief

In this final episode dedicated to the Better Bolder Braver Coach’s Marketing Journey (CMJ) course, Betty and Bruno guide you through the sixth and final chapter: Journey—where all the pieces come together into a sustainable, ethical, and purpose-led marketing strategy.This chapter helps you map out both your client’s journey—from where they start to where they aspire to be—and your own journey as a coach and marketer. You’ll explore how to align your content with your client’s progression, craft messaging that speaks to a smallest viable audience, and clearly communicate the outcomes and process of working with you.Alongside practical tools like journey and content mapping, you’ll be encouraged to refine your purpose, reflect on your course experience, and continue building a marketing approach that puts your clients first—while remaining grounded in your own values.If you’re ready to step forward with a marketing plan that truly reflects who you are and how you help, this episode offers the clarity and encouragement to do just that.Learn more about the course here: https://betterbolderbraver.com/coachs-marketing-journey

What this episode covers

In this final episode dedicated to the Better Bolder Braver Coach’s Marketing Journey (CMJ) course, Betty and Bruno guide you through the sixth and final chapter: Journey—where all the pieces come together into a sustainable, ethical, and purpose-led marketing strategy.This chapter helps you map out both your client’s journey—from where they start to where they aspire to be—and your own journey as a coach and marketer. You’ll explore how to align your content with your client’s progression, craft messaging that speaks to a smallest viable audience, and clearly communicate the outcomes and process of working with you.Alongside practical tools like journey and content mapping, you’ll be encouraged to refine your purpose, reflect on your course experience, and continue building a marketing approach that puts your clients first—while remaining grounded in your own values.If you’re ready to step forward with a marketing plan that truly reflects who you are and how you help, this episode offers the clarity and encouragement to do just that.Learn more about the course here: https://betterbolderbraver.com/coachs-marketing-journey

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This episode is 10 minutes long.

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This episode was published on August 6, 2025.

What is this episode about?

In this final episode dedicated to the Better Bolder Braver Coach’s Marketing Journey (CMJ) course, Betty and Bruno guide you through the sixth and final chapter: Journey—where all the pieces come together into a sustainable, ethical, and...

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