The Journey from Bike Shop to Partnership with the UAE with Wolfi Hohmann

 Wolfgang Hohmann is the founder of Wolfi's bikes in the United Arab Emirates. From selling bikes from a corner of his brother's garage in Germany's black forest to building one of the middle east's most prestigious cycling retail operations, Wolfi's story is a testament to the power of persistence. What started as a side hustle while working as a chef eventually grew into a cycling empire that caught the attention of the UAE Royal family who became an investment partner in 2021.Today Wolfi's operates 12 business units, including retail locations, distribution events, management, and cycling academies with over 150 employees. His unique blend of hospitality, mindset and cycling passion has not only built a successful business, but it's helped transform cycling culture across the UAE. Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' NewsletterRead the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter