The journey of a blue-collar worker to a successful entrepreneur with Justin Lazerte

Justin Lazerte has made it his mission to celebrate trade work and blue-collar workers. As co-founder of Troll Co. Clothing, Five Nine Whiskey, and Welder Nation, he purposefully built brands that are authentic and resonate deeply with blue-collar communities. In this episode, Zac is joined by Justin to discuss his background as a tradesman on an oil rig, his journey into entrepreneurship and the brands he’s built for this oftentimes underrepresented community. Listen in for more on pursuing what you love, despite today. Tune in to learn: [02:58] Why it’s important to do what you love instead of being forced to do what you don’t [09:47] Why blue-collar jobs are crucial to keep the environment running [15:31] What it takes to start a business and persevere Resources: Connect with Justin Five Nine Whiskey website Troll Co. Clothing website Welder Nation website Follow Troll Co. Clothing on Instagram Follow Troll Co. Clothing on TikTok

Episode metadata supplied by the publisher feed · Published Feb 23, 2023

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